Gaya APA

Keller, K, L., Swaminathan, V. (2020). Strategic brand management : building, measuring, and managing brand equity (Ed. 5). United Kingdom: Pearson Education.

Gaya MLA

Keller, Kevin, Lane., Swaminathan, Vanitha. "Strategic brand management : building, measuring, and managing brand equity". Ed. 5 United Kingdom: Pearson Education, 2020. Teks (Text).